The Issues behind Fast Fashion
How do international apparel companies market fast fashion online?
Insisting marketing with innovative algorithms adapt to consumer taste which resulting in large revenues in billions of pounds. Shein, global fast fashion distributor was valued as much as its largest competitor Zara and H&M joined. An observation stated that the time of keeping inventory is reduced to three months at the maximum. The network of suppliers onside the chinese fashion retailer relies on smaller manufacturing businesses.
What are the problems of fashion?
- Cheap clothing ends of in landfills (too much of it)
- Climate emergency
- The fashion industry remains the 2nd largest polluter
- The market of fast fashion continues to rise
- waters usage, creation of emissions, the washing of textiles
How can we solve the issues within the fashion industry?
There are many options to avoid taking part in fast fashion and making the most of your current wardrobe. A rise in second-hand retailers is recognised which cannot entirely cover the results of mentioned practice. Government officials are called to create new policies that prevent poor practice to actively participate in solution that can prevent climate change. On the other hand, sustainable practices should be promoted and supported with resources available. Sweatshops have been associated to developing countries but even the UK lacked appropriate prevention.
