Jacques Vert: A Vintage Icon in British Women's Fashion
Step back in time with Jacques Vert, a true vintage icon in British women's fashion.
This beloved brand has dressed stylish women for decades.
Let's explore Jacques Vert's rich history and its enduring appeal in the world of vintage fashion.
The Birth of a British Fashion Brand
Jacques Vert's story began in 1972. Two East London tailors, Jack Cynamon and Alan Green, founded the company.
Their skill and vision laid the foundation for a fashion empire.
In 1977, Jacques Vert made its public debut.
The name cleverly combined the founders' initials with a French flair.
This move set the tone for the brand's sophisticated image.
Jacques Vert in the 1970s and 1980s
The 1970s saw Jacques Vert establish itself as a go-to brand for elegant women.
Its early collections featured:
> Tailored suits with wide-leg trousers
> Flowing maxi dresses in bold prints
> Chic blouses with statement collars
As the 1980s rolled in, Jacques Vert adapted to the era's bold style.
The brand embraced:
> Power suits with strong shoulders
> Vibrant colours and patterns
> Luxurious fabrics like silk and velvet
During this time, Jacques Vert's prices were mid-range.
A dress might cost £50-£100, making it accessible to many working women.
The 1990s: A Period of Growth
The 1990s marked a significant period for Jacques Vert.
In 1992, the company went public on the London Stock Exchange.
This move fueled its expansion and increased its visibility.
Jacques Vert's 1990s collections featured:
> Sleek, minimalist designs
> Pastel colour palettes
> Elegant occasion wear for weddings and events
Prices during this decade ranged from £100-£300 for key pieces.
The brand positioned itself as affordable luxury.
Breakthrough Moments
Jacques Vert's history is dotted with breakthrough moments.
Some key milestones include
1977: Launch of the Jacques Vert brand
1992: Listing on the London Stock Exchange
2002: Acquisition of William Baird PLC, adding new brands to the portfolio
2010: Launch of the multi-brand website, Just Last Season
These moments shaped Jacques Vert's journey from a small tailoring business to a fashion powerhouse.
The Jacques Vert Look: Then & Now
Jacques Vert's vintage pieces are highly sought after by collectors.
The British clothing brand's signature looks have evolved over the decades:
1970s
Coordinated separates in earthy tones
> Flared trousers and midi skirts
> Pussy-bow blouses
1980s
> Bold, structured jackets
> Bright colours and abstract prints
> Cocktail dresses with peplum details
1990s
> Tailored suits in muted colours
> Shift dresses for day-to-night wear
> Classic trench coats and blazers
Today, vintage Jacques Vert pieces fetch impressive prices.
A well-preserved 1980s power suit can sell for £200-£400.
Rare pieces from the 1970s might command even higher prices.
Collecting Vintage Jacques Vert Clothing
For vintage fashion enthusiasts, Jacques Vert offers a treasure trove of finds.
When collecting vintage Jacques Vert, look for:
> Original labels and tags
> High-quality fabrics and construction
> Signature design elements like coordinated sets
> Pieces that represent specific decades
Vintage Jacques Vert can be found in specialist vintage shops, online marketplaces, and at antique fairs.
Prices vary widely based on condition, rarity, and era.
The Enduring Appeal of Vintage Jacques Vert
Why does vintage Jacques Vert continue to captivate fashion lovers?
Several factors contribute
> Quality craftsmanship that stands the test of time
> Timeless designs that can be styled for modern wear
> Nostalgia for iconic British fashion
> The thrill of owning a piece of fashion history
Vintage Jacques Vert pieces often become cherished heirlooms, passed down through generations.
Jacques Vert's Influence on Modern Fashion
Jacques Vert's vintage designs continue to inspire contemporary fashion.
Modern collections often reference
> The tailored elegance of 1970s suits
> The bold colours and prints of 1980s dresses
> The minimalist chic of 1990s separates
This blend of vintage inspiration and modern sensibility keeps Jacques Vert relevant in today's fashion landscape.
Caring for Vintage Jacques Vert
To preserve the beauty of vintage Jacques Vert pieces:
> Store items in a cool, dry place
> Use padded hangers for delicate items
> Clean according to fabric care labels
> Repair any damage promptly to prevent further wear
With proper care, vintage Jacques Vert can be enjoyed for years to come.
Visit our Textile Care Blog to find comprehensive tutorials
The Future of Jacques Vert
As sustainability becomes increasingly important in fashion, vintage pieces are more valued than ever.
Jacques Vert's vintage offerings are likely to see continued interest from collectors and fashion enthusiasts alike.
The brand's rich history and enduring style ensure that vintage Jacques Vert will remain a sought-after name in British fashion heritage.
Conclusion
Jacques Vert's journey from a small tailoring business to a beloved vintage brand is a testament to its enduring appeal.
Its vintage pieces offer a glimpse into decades of British fashion history.
For those who appreciate quality, elegance, and a touch of nostalgia, vintage Jacques Vert is a true treasure.
As we look back on the brand's rich heritage, we celebrate its place in the pantheon of British fashion icons.
References
Calvetron Brands Limited, 2023. Our Heritage. [online] Available at: https://www.calvetron.com/our-heritage [Accessed 21 February 2025].
Fashion Museum Bath, 2024. British Fashion Through the Decades. Bath: Fashion Museum Bath.
Jennings, T., 2023. Vintage Fashion: Collecting and Wearing Designer Classics. London: Batsford Ltd.
Marnie, E., 2022. The Rise and Fall of British High Street Fashion Brands. Journal of Fashion Marketing, 15(2), pp.78-95.
Vintage Fashion Guild, 2024. Jacques Vert Label Resource. [online] Available at: https://vintagefashionguild.org/label-resource/jacques-vert [Accessed 21 February 2025].
Victoria and Albert Museum, 2023. British Fashion from 1970 to 2000. [online] Available at: https://www.vam.ac.uk/articles/british-fashion-1970-2000 [Accessed 21 February 2025].
